Sasha Boersma
Vice-Chair
Sasha Boersma is Co-Founder/Producer at Sticky Brain Studios where she leads business affairs, including human resources, accounting, and funding proposals. Since 2013, Sticky Brain Studios has created original games and apps, and developed over 70 others with partners like TVOntario and the Responsible Gambling Council. Sasha also works as contract faculty at Centennial College’s Story Arts Centre, where she has developed and taught post-graduate-level business courses for creative professionals for over ten years.
Sasha applies her lived and professional experience with diversity, equity, inclusion, and accessibility advocacy to every aspect of her work, including user experience design, marketing, teaching, and business strategy. She uses strategic foresight to identify patterns and develop a humanistic, inclusive approach to her business practices. She understands the nuance of individual experiences for players, users, students, and employees alike, examines systems and processes, and analyzes human behaviour to build happy and effective teams.
Sasha excels at using her cultural intelligence to think globally, finding opportunities to develop products that resonate with Canada’s diverse markets and strategically exporting them to global audiences. Her work with game studios, television producers, funding agencies, and academia informs her specialized understanding of the interrelationship between budget, story, design, and technology and how to balance each area’s idiosyncrasies when developing and producing compelling user experiences.
Sasha applies her lived and professional experience with diversity, equity, inclusion, and accessibility advocacy to every aspect of her work, including user experience design, marketing, teaching, and business strategy. She uses strategic foresight to identify patterns and develop a humanistic, inclusive approach to her business practices. She understands the nuance of individual experiences for players, users, students, and employees alike, examines systems and processes, and analyzes human behaviour to build happy and effective teams.
Sasha excels at using her cultural intelligence to think globally, finding opportunities to develop products that resonate with Canada’s diverse markets and strategically exporting them to global audiences. Her work with game studios, television producers, funding agencies, and academia informs her specialized understanding of the interrelationship between budget, story, design, and technology and how to balance each area’s idiosyncrasies when developing and producing compelling user experiences.
Image Description: Sasha Boersma, a woman with long blond and purple hair, wears a mustard-yellow blazer over a green top. She has rectangular glasses and a warm smile, standing against a softly lit background.
